Harnessing the #ElonEffect: Deconstructing the PR Success of Tesla’s Battery Launch

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As most of the world has heard by now, Tesla and its co-founder, Elon Musk, launched Tesla Energy and its new battery system for homes and businesses. The event received international coverage from the media, social media, and the general public, so despite some last minute technical glitches, there’s no question that this launch was an absolute su

source: http://www.renewableenergyworld.com/rea/blog/post/2015/05/harnessing-the-eloneffect-deconstructing-the-pr-success-of-teslas-battery-launch?cmpid=rss

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